Flex se vuelve a cambiar el nombre

Ahh no, no , error mio. No hay cambio de nombre.

Pero acá esta el video

 

When Google reported better-than-expected first-quarter earnings on Apr. 17, a lot of people whose livelihoods depend on online advertising breathed a sigh of relief. Even Yahoo, whose bread-and-butter is not search but online display ads, reported somewhat better-than-expected first-quarter results. Before the reports, reports from comScore and others had raised fears that the economy was finally starting to hurt a sector that seemed to have defied gravity so far.

Now comes at least one sign that maybe online advertising isn’t immune to recession after all. Pubmatic, a company that helps Web publishers get the most out of selling their inventory through advertising networks, this morning released its second monthly AdPrice Index, and the results aren’t pretty.

On average, advertisers paid 38 cents per thousand ad impressions (CPM) in April, 23% less than in March. Large sites, which may have less targeted audiences that are therefore less attractive to advertisers willing to pay up to reach just the prospective customers they want, fared the worst, with their average CPM dropping 52%, to 18 cents. “That’s a pretty substantial drop in monetization, especially for large sites,” says Pubmatic cofounder and general manager Rajeev Goel.

The main culprits may be social networking sites, whose CPMs dropped 47%, to 19 cents. This isn’t much of a surprise, since both Google and MySpace have said social networking pages aren’t proving as lucrative an ad venue as some had hoped. (After all, people are there to socialize, not buy stuff, for the most part. In fact, John Furrier makes a good point that the future of online advertising won’t be in mass impressions but in useful content.) But other large sites also saw dips.